I founded my design studio, Sugar Branded in 2017, at the time there weren't many designers that specialised in female centric, luxury design styles and operating in this niche allowed me to grow and establish the studio really quickly. Our clients loved working with us and I still have clients now that have been with us from the very beginning.

In the 8 years since I started Sugar Branded, I’ve worked with 100's brands across the world including London, Dubai, New York and Qatar. I pride myself on going over and above for my clients, getting just as excited and invested in their dreams as they are.

Founding
SUGAR Branded
In 2024 I had a period of burnout that hit me hard, part of the reason for that was feeling the pressure to keep up with an intense social media schedule. Although I’ve never been a fan of social media, I’d built my business on the platforms and made so many amazing connections that I felt obliged to continue posting, upping my content creation game and keeping up with the algorithm but it was taking so much of my time and mental energy that it absolutely drained me. Even though I was having amazing success with growing my brand in other ways (podcasting, collaboration, networking etc), I still felt like I had to keep up with posting every day and I’m not even sure why.

Something had to give and i decided to stop creating feed content and stop doing anything social media related that I hated and instead focus more time and energy into other strategies that have a) worked really well for me and b) put a smile on my face. I felt so much better after committing tot his and also saw great results so I decided to build a community to inspire others to try other methods of brand growth and give people permission to leave social media if they want to.

If you can resonate with this, I’d love to have you in the community, find out more here 

Going off-Grid
I’m a co-parenting mum of two busy boys, so I know firsthand what it’s like to juggle family life and career goals. That’s why I’m passionate about helping others build flexible, sustainable businesses that fit into their lives—not the other way around.
Running a business isn’t just about work; it’s a personal growth journey. I see it in every client I work with. Hearing their stories, understanding their challenges, and helping them succeed is the most rewarding part of what I do.

When I’m not working, you’ll find me:

◦ Walking in nature (it’s my favourite way to unwind)
◦ Cooking up something delicious or dining out with friends
◦ Hitting the gym to stay active and energised


Let's get
PERSONAL
For as long as I can remember I've wanted to be a "business woman", when I was a child I would make pretend businesses and imagine brands for them. Alongside school I always had some sort of side hustle and I eventually graduated from university with a business management degree.

During my studies I worked as a colour coach at The Body Shop, at the time this meant that I was managing the make up segment of our store and would visit fashion shows and events as a representative of the brand. I also worked as a model and got to meet so many amazing people.

While at university my dream was to work for a big cosmetics brand such as L'Oreal on the marketing or design team but instead, after graduation my path led me to work in recruitment and employer branding for brands such as Jaguar Land Rover and Virgin Media.

After a few years I realised that a 9-5 was not for me, I wanted to feel really invested in the brands I was working for and be able to implement big ideas - so I left my marketing job and began working for myself.

Little did I know that this was the start of my dream job, essentially the role I had dreamed of at L'Oreal except I got to help women like myself, make their dreams a reality.



Education &
CAREER
"I’m on a mission to help as many people as possible believe that they CAN create an income stream that they love, and once they believe - help them make it happen."

Rebecca Farley