In 2024 I had a period of burnout that hit me hard, part of the reason for that was feeling the pressure to keep up with an intense social media schedule. Although I’ve never been a fan of social media, I’d built my business on the platforms and made so many amazing connections that I felt obliged to continue posting, upping my content creation game and keeping up with the algorithm but it was taking so much of my time and mental energy that it absolutely drained me. Even though I was having amazing success with growing my brand in other ways (podcasting, collaboration, networking etc), I still felt like I had to keep up with posting every day and I’m not even sure why.
Something had to give and i decided to stop creating feed content and stop doing anything social media related that I hated and instead focus more time and energy into other strategies that have a) worked really well for me and b) put a smile on my face. I felt so much better after committing tot his and also saw great results so I decided to build a community to inspire others to try other methods of brand growth and give people permission to leave social media if they want to.
If you can resonate with this, I’d love to have you in the community, find out more
here